Industry Insights
Atlas Insights is a series of case studies and news bites, which provide perspectives on the industry and illustrates the power of turning emotion to insight. You’ll find funny, scary, surprising, or otherwise curious examples of emotional and instinctive human behaviour. Enjoy!
What’s the difference between facial recognition and facial expression analysis?
Facial recognition is quickly becoming the most common form of biometrics. It’s also the most likely form of biometrics you’ve already experienced (you probably use it multiple times a day to unlock your phone). Facial recognition is useful, but it’s...
How to interpret two methods of emotional response (facial expressions and galvanic skin response)
Often the question arises, if galvanic skin response (GSR) and facial expressions are both indications of emotional response, what is the difference between the two? When should you measure one or the other? We can take a look at an example with real data....