The key to effective marketing is engaging with your audience.
Our approach uses cutting-edge biometric technology to capture experiences, not just opinions about your brand.

So what exactly is BIOMETRICS?

Biometrics are biological (bio) measurements (metrics) that are used to quantify human characteristics, like emotion and behaviour. We measure them using special tools called biosensors.

For instance, an eye tracker can measure precisely where you are looking on a screen moment-by-moment.

We can discover things such as:
– how emotionally attached you are to a brand
– how well you will remember an advertisement, or
– how stressful you find a purchase experience. 

Combining various biosensors allows us to uncover insights that would never be possible otherwise.